Anneli is a coach, mentor, speaker, and bestselling author who knows what it feels like to fall apart and rise stronger than ever. A positive spirit with a dash of crazy, she is dedicated to making the world a little brighter. Her journey began with childhood trauma, but from that, she found her strengths, depth, and direction. A personal burnout became a turning point, leading to a thirteen-year intensive personal development journey that has shaped her into the leader she is today.

As a trained life coach through the internationally recognised Tony Robbins and Cloe Madanes Life Coaching Programme, Anneli has powerful tools to help people navigate their emotions, relationships, and life choices with greater clarity. Through Human Design, she has come to understand that her inner compass is emotional, and that true wisdom matures over time. This has made her responsive, deep, and empathetic with both herself and others.

A natural relationship builder and leader, Anneli is driven by authenticity, loyalty, and a desire to create real change. She has become a role model for many, not because she is perfect, but because she is honest, alive, and present. She calls herself a ‘Smile Creator’, not because life has always been easy, but because she chooses the positive side of life. Her motto, “The secret to living is sharing and giving,” is a lived expression of her purpose.

In 2012, at a crucial crossroads in her own life, the seed for her coaching career was planted. She realised that life is too precious to be wasted on things that do not bring joy, meaning, or energy. Anneli provides a safe space for change, where people can find a home for themselves and blossom to their fullest. She believes in change that starts from within and lasts in the long run.