What Every Business Owner needs to Know - Sell More
Next Event: 24 April 2024 (09:30 – 11:00)
Understand and apply the concept of USP in sales strategies:
Having a well-defined Unique Selling Proposition is vital for any sales professional seeking to stand out in a crowded marketplace. This training session will provide you with a deep understanding of what a USP is and how to develop one for your products or services.
By attending this program, you will gain the knowledge and tools necessary to effectively communicate your USP to potential customers and differentiate yourself from competitors.
Identify different types of salespeople and their characteristics:
Salespeople come in various styles and personalities, each with their own unique strengths and weaknesses. By attending this training session, you will learn to identify different salesperson archetypes and understand their characteristics.
This knowledge will enable you to leverage your own strengths and adapt your selling approach to different customer types, thereby enhancing your overall sales effectiveness.
Comprehend and implement the AIDA model in the sales process:
The AIDA model (Attention, Interest, Desire, Action) is a widely recognized framework for guiding the sales process. This training session will delve into each stage of the AIDA model, equipping you with the skills to capture your prospects’ attention, generate interest, evoke desire, and prompt them to take action.
By mastering this model, you will be able to structure your sales conversations and presentations in a way that maximizes customer engagement and drives successful outcomes.
Define and recognize ideal clients for effective sales targeting:
Not all prospects are created equal, and effective sales targeting requires a clear understanding of who your ideal clients are. In this training session, you will learn how to define and recognize your ideal clients based on various criteria such as demographics, needs, and purchasing behaviour.
By attending this program, you will gain the ability to prioritize your sales efforts, allocate resources more efficiently, and tailor your sales approach to resonate with your target audience.
Kenny Archer
Kenny believes that every business owner deserves to grow their business to fulfil their dreams. All too often those dreams get derailed and forgotten, as life happens. Kenny’s passion in helping business owners who are highly skilled at what they do, yet need some sort of accountability, guidance or just honest feedback, critique and inspiration to get them to achieve those dreams.
