There comes a point in every leader’s life where external success is no longer enough.
Where performance, strategy, and achievement still matter but meaning, integrity, and inner alignment matter more. That is where my journey truly began.
My name is Anneli, and I am a Midlife Reinvention Coach for business owners, entrepreneurs, and heart-led leaders who carry responsibility with integrity and sometimes carry more than they show.
This is a deeper look at who I am.
Not just as a coach, but as a human being who has walked the winding path of transformation, learned from life’s hard lessons, and chosen to serve others from lived experience.
From Struggle to Inner Leadership
My story didn’t begin with a polished plan. It began in struggle.
A childhood trauma had me holding parts of myself back for nearly forty years. Later, a burnout left me feeling lost, overwhelmed, and exhausted. What I experienced was real, raw, and life-shaking and in hindsight, it became the fertile ground from which my strength, clarity, and purpose eventually grew.
For many years, I lived from responsibility and performance. Giving. Achieving. Holding space for others. While slowly disconnecting from myself. Eventually, life asked me to pause. Hard.
That pause became the beginning of almost 15 years of deep personal development, emotional mastery, and inner leadership work. I learned to face what many of us avoid, fear, old patterns, suppressed emotions, and the cost of living out of alignment.
What emerged wasn’t softness alone.
It was clarity, grounded confidence, and calm strength.
How I Work as a Coach
Today, I work as a Midlife Reinvention Coach, trained through the Tony Robbins & Cloe Madanes Strategic Intervention Coaching Program, and shaped just as much by lived experience as by education.
I don’t coach from theory alone. I coach from presence.
My clients are often capable, driven people who:
- lead businesses or teams
- carry responsibility with strong values
- appear successful on the outside, yet sense something feels off inside
In our work together, we don’t chase quick fixes.
We build inner stability, emotional resilience, clear decision-making, and aligned action.
This is coaching for people who want to lead, without losing themselves.
Why Creating Smiles Is Serious Work
My business is called Creating Smiles by Anneli and no, it’s not about surface positivity.
Creating a genuine smile, one that comes from inner alignment often requires courage, honesty, and uncomfortable conversations with yourself. It means letting go of old identities, inherited pressure, and expectations that no longer fit.
The result?
- Calm strength.
- Clear values.
- Leadership with heart.
For me, this work has always been more than coaching. It’s a way of living and giving. Because my life motto is simple and true:
“The secret to living is sharing and giving.”
Why I’m Here with Archer Inspirations
My collaboration with Archer Inspirations feels natural and intentional.
We share the same values. Leadership with integrity, conscious growth, and success that doesn’t come at the cost of humanity.
This feature isn’t about visibility for visibility’s sake.
It’s an invitation.
If you are a business owner, entrepreneur, or leader who:
- feels stuck despite external success
- wants clarity without ego
- leads with heart but needs support too
You don’t have to do it alone.
A Personal Invitation
I believe strong leaders also deserve space to be human.
If something in these words resonates, trust that.
Reach out, and let’s have a real conversation.
Warmly,
Anneli
More than a Coach
Be true. Be you. Live with passion.